Real Estate

Streamlining Sales Communications

Real estate is a dynamic and cyclical industry, requiring constantly changing strategies. We’ve played a key role in the industry by helping firms track changing sales trends, commission structures, and regional market activities.

For example, we helped a major residential real estate firm develop a custom application that managed listings, generated fliers, and calculated commissions for 20 different offices. The system consolidated all of this information via a wide area network on a centralized database, interacted with an accounting system, and then rolled the updated information back out to each of the individual office databases. The system improved the efficiency of sales communications by making listings immediately available to databases in all offices. Agents were paid faster, since accurate commission amounts were transmitted to all offices nightly for all closed sales. The custom application provided an easy way to leverage customer information for competitive gain, resulting in improved customer service.